Goodman Brand Revitalization
Repositioning Goodman Theatre as a Chicago cultural landmark.
Herbal Alchemy
Launching a lore-ful craft syrup company.
Creative Direction, Video
While working on Goodman Theatre's in-house creative team, I contribute concepts, creative direction and film direction for several videos filmed and produced in house.
Laura Doughty Personal Branding
Positioning a creative executive to land her next big role.
ALA Process Map
Documenting and mapping out a pilot project for libraries across America.
Dirty Laundry x Dinobi
Dinobi Detergent brings a popup laundromat to Hyde Park.
Half Step Website
Translating financial lingo into compelling stories.