RespondAbility Website Redesign

RespondAbility needed a fresh website to more clearly communicate what RespondAbility is and inspire prospective clients to reach out for more information. We worked together to identify and clarify key messaging, site structure, and user experience for this strategy execution platform built for educators by educators. Now the RespondAbility team uses the redesigned site as a compelling sales tool. Role: graphic design, creative direction, strategy. Collaborators: Laura Doughty and Cecily Pincsak

We worked on all facets of the site during this project, including:

- Creating a new site structure to make it easier for prospective customers to learn about who RespondAbility is and what problems the platform can solve.

- Writing tailored messaging to appeal to RespondAbility's core audience

- Building custom dashboard graphics to give customers a birds-eye look at the platform experience

- Adding powerful testimonials from real customers to showcase credibility

- Updating branding (colors, typography and graphics) across the site

- Crafting a process page to give prospective customers peace of mind that they will be in good hands

- Weaving calls to action through each page of the site to increase engagement.

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