Laura and I invited Illustrator Carolina (Caro) Lopez to see a play at the Goodman with a prompt to capture the immersive experience of visiting the theater from the perspective of an audience member.
We collaborated with playwrights and directors to create signature images for all eight plays in the Goodman's 2022/2023 season. In conversation we created images and show branding that combine narrative and thematic details from the artist's vision of the play with the Goodman's brand and Caro's illustration style.
I worked with Goodman Theatre's in-house creative team to design unique looks for our Membership packages and website purchase path.
